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Last night, The Pariente family invited guests to a glamorous cocktail reception in Petersham Nurseries, London, to celebrate the launch event of Maisons Pariente, a new luxury collection of boutique five-star hotels in Provence, Saint-Tropez and Méribel. Hosting a selection of the UK’s top press and media contacts as well as the hotel’s designers and architect the event was hugely successful.

Fashion and property entrepreneur Patrick Pariente and his two daughters, Leslie Kouhana and Kimberley Pariente, are the driving force behind this new venture, which offers guests exclusive escapes to beautiful properties in stunning French destinations. Last year, Pariente took over Hotel Crillon le Brave at the foot of Mont Ventoux in Provence, of which the cherished property underwent a full refurbishment, as well as transforming Hotel Lou Pinet in Saint-Tropez. A third hotel is being built from scratch in the heart of the French Alps in Méribel with sights set on Paris, in le Marrais, for a fourth addition to the collection in 2021.

Each property in the Maisons Pariente group has been carefully designed to create a bespoke, distinctive identity in each location. The family’s personalised approach results in each property resembling private houses rather than hotels and allows guests to relax and recharge as they would at home in exceptional settings.

Hotel Crillon le Brave, Provence

Following its full redevelopment, led by designer Charles Zana, the Hotel Crillon le Brave is set to reopen its doors to guests this Spring. The hotel is nestled within a village eponymous of the Vaucluse region and surrounded by vineyards and countryside, and boasts its classic Provencal charm and authenticity. Guests can enjoy fresh seasonal cuisine at the two newly renovated restaurants and exquisite tasting menus served by Chef Julien Marseault featuring the region’s renowned truffles, olive oil, scallops and game. The hotel also features a new gym, outdoor pool, and restorative massage or facial treatments can be indulged in at Spa des Ecuries.

Hotel Lou Pinet, Saint-Tropez

The Hotel Lou Pinet offers guests staying at the hotel this summer to rediscover the original bohemian Saint-Tropez charm. Just a stone’s throw from the Place de Lices and the region’s most sought-after beaches, the five-star hotel is a secret refuge with 34 guest bedrooms and suites, one restaurant and two bars, hidden away from the lively surroundings of Saint-Tropez.

A concierge will share the best insider discoveries with guests. Each room is bathed in natural light with dual-aspect windows, private gardens and an outdoor lounge. Zana has created an intimate hideaway that echoes the vintage spirit of the 60’s and 70’s: period art showcases the region’s art and crafts heritage against natural décor.

Mediterranean landscaper Jean Mus has carefully curated a large lush garden, which boasts a lavender field and herb garden, serving as a majestic backdrop to the emerald green pool, spacious terrace and the hotel’s three houses. A short walk down the garden reveals the spa and gym in a tranquil oasis where guests can also enjoy morning yoga classes, set to the soundtrack of cicadas. Large terraces and tables seamlessly blend in with the greenery, providing the ideal place for long lazy lunches under the shade of pine trees. After the sun sets, fairy lights and lanterns light up the garden for magical evenings under the stars. Guests can expect an indulgent dining experience, enjoying the finest cuts of meat at Riccardo Giraudi’s Beefbar venue.

Le Coucou, Méribel

Maisons Pariente will round off 2019 with the opening of Le Coucou in Méribel in December. Set on the ski slopes, the brand-new hotel will offer 55 guest bedrooms and suites as well as two private chalets, two restaurants and a spa with six treatment rooms and hairdresser, indoor and outdoor pools, hammam and sauna. With two kids clubs to suit both toddlers and teens, Le Coucou looks set to be an ideal choice for families looking to hit the slopes. Interior designer Pierre Yovanovitch is working with the Pariente family to bring this exciting new project to life.

With this hugely successful event, the family’s intention is that the new collection of hotels they are creating will offer guests exclusive destinations where they can stop, rest and reconnect. This group of timeless hideaways combine chic design, complete privacy and attentive but discreet service, offering the ultimate French getaway from sea to snow.