The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its Lean Luxury philosophy. By having a lean organisational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers.
Founded in 2013, the group already operates six Ruby Hotels, with eight additional hotels either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. Additionally, in Munich and Hamburg, Ruby has recently started offering Ruby Works: perfectly equipped work spaces and a creative ambience with access to an inspiring office community.
Financially strong partners support the expansions of Ruby. The Austrian Soravia Group; a private equity fund; Michael Hehn, an investor; a German family-run office; and Michael Struck jointly hold the company shares.