Alexandra started her career as a qualified barrister, however with both parents as hoteliers and after spending the first 18 years of her life growing up in a hotel, you could say hospitality is in her blood. Alexandra knows the hotel industry inside out. After living and working in Australia and Italy on international sporting events, Alexandra returned to the U.K with a wealth of experience.
Alexandra has been working with the Grifco team for over 7 years and has a proven track record of launching and building global luxury travel brands.
From supporting boutique hotels with creative planning, launching travel technology platforms to the industry or assisting larger corporate clients with international strategy, Alexandra has a passionate and creative approach to storytelling and communications, supported by a global network.
With expertise throughout both traditional and social media, Alexandra has been an industry voice at travel panels and conferences in the UK and beyond.