Jennifer Atkinson is the CEO of the leading luxury tour operator, ITC Luxury Travel. Joining the business with a degree in Marketing and Law from Lancaster University, Jennifer started her early days as Marketing Director in 2004. In January 2009, Jennifer was promoted to COO (Chief Operating Officer) working directly with Drew Forster, the founder and chairman and began overseeing all operations of all the businesses. In 2009 when the recession hit, Jennifer redefined the company, redirecting the business to making a booming profit; all of which achieved her pride of place as CEO of the company. Jennifer lives in Cheshire with her husband and son, Billy.