Founded in May 2002, a small, boutique PR company which nurtures the needs of its travel, beauty, spa and lifestyle clients. The team at Grifco works with clients very closely to the point that they start to feel more “in house” than agency. A personal, trusting working relationship is forged to maximize opportunities and to ensure that the best communication channels between client and PR are established. The company has a private database with over 4,000 specialist contacts, this includes the best travel, beauty, spa, property and lifestyle writers but also the PR agencies for the luxury market who would be a necessary part of any PR campaign.