On Wednesday Evening, the Grifco team and I headed down to East London’s Andaz Liverpool Street to witness and celebrate the official unveiling of their incredible Festive Folly, created by creative consultancy FranklinTill.
Derived from the old French word folie, meaning delight or madness, the Folly itself – which stood proudly in the middle of the hotel’s lobby – is composed of birch ply with specially created stencils inspired by wrapping paper patterns and traditional Christmas icons.
Kate Franklin and Caroline Till, of FranklinTill, are the creative forces behind the The Festive Folly. When discussing the collaboration with Andaz Liverpool Street, the duo said:
“We are as passionate about our East London surroundings as the hotel, so to be able to combine our expertise in exhibition curation & design, immersive workshops and experiential workshops with Christmas AND an East London local landscape was a dream criteria to work towards and we can’t wait to unveil the Festive Folly to Andaz guests and the general public.”
Met by overtones of the new Malachite candle by Fornasetti Profumi the foyer was filled with nostalgic Christmas scents as it successfully got us in the festive spirit.
As the exposed bulbs, hanging from crimson cords shone through the seasonal stencil cut outs, the folly turned into an oversized lantern scattering patterns of light across the lobby floor.
During the evening, the Folly played host to the East London Chorus whose harmonious seasonal rendition brought the event to life.
Joined by journalists and folly enthusiasts alike, we sipped on cockle warming mulled wine and white Russians as delicious canapés of goats cheese with cranberry coulis and miniature minced pies (amongst others) circulated the hotel’s lobby.
The best view was from the balcony on the first floor, which offered a bird’s-eye view of the spectacle. With Andaz Liverpool Street running a competition (winning a weekend night’s stay at the hotel, along with a brunch at the vibrant Eastway Brasserie) I took the opportunity to snap my #FesiveFolly entry on Instagram!
For this festive period only, the Festive Folly at Andaz will be host to a number of a jolly seasonal events with some of London’s most cutting – edge collaborators, Odette Toilette, Petalon and the East London Chorus in a programme that includes wreath making, perfume smelling, an East London choir and gift wrapping with Odette Toilette themselves.
Their programme is as follows…
The festive period is officially here, Merry Christmas!