About Grifco PR

Grifco is a creative, boutique, luxury travel PR company which nurtures the needs of its travel, spa and beauty clients.

Grifco is a luxury travel PR agency founded by Claire Griffin on 1st May 2002. It is a creative, boutique, PR company which nurtures the needs of its travel, spa and beauty clients.

Grifco PR’s team of leading spa and luxury travel PR experts work very closely with clients, tailoring each campaign, to the point that they often start to see us as an “in-house” resource rather than agency. A personal, trusting working relationship is forged to maximise opportunities and to ensure that the best communication channels between client and PR is achieved.

The company has a well educated, friendly team who pride themselves in obtaining the best possible results for clients. Grifco PR has its own specialist database with many thousands of personal media contacts.

  • Monitor the press on a daily basis for theme and ideas for clients
  • Send full coverage to clients with dissemination and full report on a weekly basis
  • An efficient London based press office
  • Excellent writers with media experience who tailor press releases for clients
  • Press Release distribution to all areas of the media.
  • Social media and digital enagement including Twitter, Instagram, Facebook and YouTube
  • Tailor-make distribution for email mail outs
  • Postal distribution of press releases and collateral as appropriate
  • Evaluation Programmes for clients
  • Strong contacts with editors across the UK with access to top travel, spa and beauty media on a personal level.
  • Co-ordinate press visits for top media and Group Press Trip Co-ordination
  • Subscribe to Trav & Beauty Media Alerts which are actioned daily
  • Submit copy for trade press features and produce forward features lists for clients for the UK trade press
  • Attending all the press events in London on behalf of clients
  • Brainstorming meetings and conference calls with clients are followed up with the production of detailed minutes.
  • Regular contact with marketing and PR teams for key partners, tourist boards, airlines and key tour operators to maximise exposure for clients
  • Inventing concepts for all clients to generate news content
  • Crisis Management support
  • Event Organising of press functions
  • Third party tie-up and celebrity introductions to gain further media exposure.

Meet the team

Claire Griffin

Managing Director

John Maiden

Finance Director

Nadia Walford

Senior Account Director

Charlotte Rous

Associate Director

Flora Beaumont

Account Director

Clare Buchanan

Senior Account Manager

Jenna Osborne

Senior Account Manager

Lara Good

Account Manager

The Grifco PR press office teams work very closely with clients, tailoring each campaign, to the point that they often start to see us as an “in-house” resource rather than agency. A personal, trusting working relationship is forged to maximise opportunities and to ensure that the best communication channels between client and PR is achieved.

The company has a well educated, friendly team who pride themselves in obtaining the best possible results for clients. Grifco PR has its own specialist database with many thousands of personal media contacts.

What they say about us

We had the most brilliant time at Jade Mountain in St Lucia and have never stayed somewhere quite as beautiful. Thank you so much Grifco.

Bryony GordonFeatures Writer, The Telegraph

Grifco are without a doubt one of London’s top travel PR agencies. Not only are they are a delight to deal with but the team are smart, efficient and work tirelessly to absolutely nail the unique angles we look for at High Life.

Ianthe ButtCommissioning Editor, BA High Life

Grifco is one of the best, most efficient, most honest PR agencies out there – always on top of what is newsworthy, always dependable when it comes to organizing trips. I love dealing with them.

Daisy FinerCondé Nast Traveller Magazine

Grifco are top of my go-to agencies for the best in luxury travel PR, they never fail to come up with new and interesting angles for each of their clients which are perfectly tailored to each publication. They know what to pitch, and when to pitch it, which at a busy weekly magazine is paramount. The team are great fun too, which always helps.

Hetty ChidwickLuxury Editor, Country Life

With a team of adept, capable and clued-up professionals, Grifco are a joy to work and liaise with.

Farhad HeydariInternational Managing Editor, Departures International and Centurion magazines

Grifco has one of the best reputations in the world of travel PR. I have found them to be efficient, pro-active and extremely helpful. It is a pleasure dealing with them and with their many clients.

Mark PalmerTravel Editor of the Daily Mail

Grifco are proactive, engaging and a joy to work with. They understand which media works best for which clients and vice versa meaning that both the press and the clients get what is of most benefit to them.

Nicola KavanaghEditor-in-Chief, GLASS

Grifco has always been one of my favourite PR agencies to work with. Friendly and down-to-earth, the lovely team are a pleasure to spend time with, both on press trips and planning independent hotel reviews over coffee.

Lucy WilliamsFashion Me Now

Grifco is an impeccable example of how a PR agency should be. They are always at the ready with original ideas and suitable suggestions; image requests are met swiftly; and the team are invariably friendly, fun and helpful.

Caroline LewisOnline Travel Editor, Harper’s Bazaar

With a team as enthusiastic as they are knowledgeable about their clients, working with Grifco PR is always such a pleasure. We've been privileged at The Arbuturian to have established a relationship with Grifco since our inception nearly five years ago and have enjoyed a long and fruitful working relationship in that time - long may it continue!

Toby WhiteManaging Editor, The Arbuturian

We love working with Grifco - they’re brilliant at pinpointing the clients and destinations that are just right for your publication and always go that extra mile to deliver a totally professional service. You know if Grifco are dealing with it, it gets done! I always feel that I am taken care of with them.

Jane BrutonDeputy Editor & Director, The Daily Telegraph

Consummate travel PR professionals: well informed, always available and ever efficient.

Frank BarrettTravel Editor of the Mail on Sunday

GRIFCO is a hardworking, well-drilled and genial team that never stops coming up with fresh ideas that appeal to journalists and travel editors. They always get back to you promptly, and it's no surprise that many clients have stuck with them for years.

Nigel TisdallTravel Editor, Marie Claire UK

Grifco is the best PR agency I've worked with. Ever dependable and efficient, they are not only well-informed and skilled at understanding each publication's nuances, but they are honest, hardworking and enthusiastic and the one agency I relax with, knowing everything will be taken care of. A pleasure to work with.

Lauren HoTravel Editor, Wallpaper